![]() ![]() The Library Loud Days team had a relationship with one of the producers of Mondo Lucha, and the idea was born. We were looking for something highly unusual and unexpected. ![]() ![]() ( Read more about past Library Loud Days events.)Ĭrush the Shush was our latest endeavor. We followed that with Haunted Central, where we created a haunted experience throughout the library, including a special tour of the "Forbidden Fourth Floor." Last summer we had a birthday party for our mascot, Browser, with music, balloon artists, face painters, crafts, cake and more. Along with the concert, we had food trucks, spoken-word performances and interactive stations throughout the library, including musical instrument demos. For our first event, we closed down a major downtown street in front of the Central Library to host a hip-hop concert with the group New Age Narcissism. Library Loud Days was born in summer 2016. We worked with a local marketing agency who partnered with us at no cost, and created what we refer to as an "awareness" campaign, but it's really more of a “perception” campaign. We knew we wanted to change people's notion of the library as a place where an old librarian with glasses would shush you, and reintroduce them to the library as a place where people of all ages in every neighborhood could gather and take advantage of the institution’s limitless resources. Programming Librarian: How did this event come to be?Įileen Force Cahill: About four years ago, MPL began a strategic planning process that identified three audiences with whom we wanted to establish a deeper relationship. Programming Librarian talked with Eileen Force Cahill, MPL’s community relations and engagement director, to learn what went into this extravagant, shush-busting evening. Later, things calmed down a bit the luchadores (wrestlers) read stories to kids and signed posters and t-shirts, and patrons created their own wrestling masks and promo videos in the library’s makerspace. Event-goers cheered through a series of matches and shouted in protest when one of the wrestlers booed the library and reading as an activity. The event was offered as part of a series called Library Loud Days - and rightly so. 1, more than 300 fans of all ages gathered at a Milwaukee Public Library (MPL) branch for Crush the Shush, a high-flying Mexican wrestling show featuring the Milwaukee-based Mondo Lucha. ![]()
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